A membership studio for coaches

Build a coaching business that thrives.

Build a coaching business that thrives.

Business education for coaches who want to build sustainable, successful practices — with AI-powered faculty, proven frameworks and a working studio by your side.
— The Welcome

Take a guided tour of the Studio.

Not a promotional video. Nick walks you through why the Studio exists, the faculty, the programmes, missions, clinic, resource library, and the philosophy behind it.
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"I finally know what to do on a Monday morning."
— Sarah K., Studio member
— The Promise

You know how to coach. We'll teach you the business.

Most coach training programmes prepare you to be a brilliant practitioner — and leave you on your own to figure out the rest. The Studio is the missing half of the education: how to find clients, price your work, market with integrity, and build something that lasts.
  • Find clients consistently
  • Reputation that compounds
  • Less business anxiety
  • Price with confidence
  • Programmes that scale
  • A practice that fits your life
— The Welcome

Take a guided tour of the Studio.

Not a promotional video. Nick walks you through why the Studio exists, the faculty, the programmes, missions, clinic, resource library, and the philosophy behind it.
  • Life Coach
  • Team Coach
  • Career Coach
  • Independent Business Owner
  • Executive Coach
  • Group Coach
  • Wellbeing Coach
  • Leadership Coach
  • Internal Coach
  • Social Impact Coach
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— The Welcome

Take our 3-minute assessment.

Answer a few honest questions about where your coaching business is today and we'll point you to the right starting place inside the Studio.
  • 12 personalised questions
  • Instant business-stage report
  • A curated learning pathway
— What's Inside

An entire ecosystem for your coaching business.

Programmes, missions, clinics, notes, tools and a full AI faculty — all working together so the next step is never a guess.

Signature Programmes

Comprehensive step-by-step programmes that help coaches build core business capabilities.

Masterclasses

Focused deep dives into specific practical skills, tools and strategies.

Inner Work Studio

Explore the psychological barriers that shape confidence, visibility and growth.

Studio Challenges

Time-bound video-guided experiences designed to create meaningful business results.

Quick Wins

Single video actions that generate momentum, progress and immediate practical outcomes.

Faculty Q&A Clinic

Real coach questions answered by specialist faculty members with practical guidance.

Missions

Structured fieldwork activities that turn learning into consistent business action.

Essays

Thoughtful reflections on coaching, business, practice-building and industry change.

Resources

Templates, worksheets, tools and frameworks to support implementation and growth.
— Included Programmes

Five focused programme guides inside the Studio.

A simple visual preview of the kinds of business-building topics members can work through inside the Studio.
— Meet the Faculty

People buy people. Even when they're AI.

Our AI faculty have personalities, points of view and decades of distilled coaching business expertise baked in. Available the moment you need them.
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Marcus Lee

Business Growth Strategist. Turns coaching expertise into scalable offers and sustainable income.
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Amara Okonkwo

Visibility, voice and message-market fit. Helps you reach the clients who actually need you.
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Eleanor Wright

Pricing, identity and the inner business of being a coach. The work nobody sees.
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Daniel Park

Systems, workflows and the unglamorous backbone of a practice that runs itself.
— Who It's For

Honest about who this is for — and who it isn't.

We'd rather be honest now than refund you later. Read both lists before you join.
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For you, if you're a…

  • Independent coach building your own practice
  • Associate coach moving toward private clients
  • Executive coach refining your offer & pricing
  • Group coach designing scalable programmes
  • Social impact coach building purposeful income

Not primarily for…

  • Independent coach building your own practice
  • Associate coach moving toward private clients
  • Executive coach refining your offer & pricing
  • Group coach designing scalable programmes
  • Social impact coach building purposeful income
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Founder
Nick Bolton
Creator of Animas · 20+ years
— The Story Behind the Studio

"After two decades helping coaches develop, I kept watching brilliant practitioners struggle with the one thing nobody teaches them: the business."

The Coaches Business Studio was founded by Nick Bolton, creator of Animas, after two decades helping coaches develop professionally and witnessing the business challenges that stop talented coaches from thriving.
The Studio is its own thing — not an Animas add-on. A dedicated home for the business side of being a coach, built with the depth of a school and the energy of a working studio.
— Membership

One membership. Everything in the Studio.

Monthly or annual. Cancel anytime. 14-day money-back guarantee. Immediate access to every programme, mission, clinic and resource the day you join.

Monthly

Flexible access. Cancel anytime.

£49/month

  • Full Studio access
  • All programmes & missions
  • Studio Clinic live & on-demand
  • Full resource library
  • AI faculty 24/7
  • Cancel anytime

Annual

Best value. For coaches in it for the long build.

£420/year

Save £168 — two months free
  • Everything in Monthly
  • Two months free (save £168)
  • Early access to new programmes
  • Founding-member workshops
  • Annual business planning intensive
  • 14-day money-back guarantee
14-day money-back guarantee · Immediate access · Secure checkout
— FAQ

Honest answers to honest questions.

Still curious? Reach out — we'd rather answer your real question than hope you guess the right one.

Is this coach training?

No. We assume you already know how to coach. The Studio teaches you how to run, market and grow the business around it.

Are the faculty AI?

Yes — purpose-built AI faculty trained on decades of coaching business expertise, designed with distinct personalities and specialisms. Available 24/7, no scheduling required.

I'm already trained — is it still relevant?

Especially so. The Studio is the missing business education that most coach training programmes don't cover in depth.

How often is new content added?

New Studio Shorts, Notes and Missions land every week. Major programmes are released throughout the year.

Can I cancel anytime?

Yes. Monthly memberships can be cancelled at any time. Annual memberships include a 14-day money-back guarantee.
— Final Invitation

Build the coaching practice you've been trying to create.

Join The Coaches Business Studio. Immediate access. Full ecosystem. The faculty are waiting.
14-day money-back guarantee · Cancel anytime
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